Blog Archives - Page 3 of 4

Advanced: Setting up UTM_campaign or UTM_term Wayby campaign

UTM campaign and UTM term serve different purposes in Wayby. This guide explains how to use each parameter, structure

Advanced: Creating AB test campaign

Create an A/B test campaign in Wayby by duplicating an existing landing page variation and editing each version independently.

Advanced: Adding the default website as a benchmark for customized landing pages

Excerpt A reliable baseline shows whether your customized landing pages actually improve performance. This guide explains how to add the

Getting started – Turning your campaigns and landing pages on

Once your campaign and landing page variations are ready, the final step is taking them live. This guide explains

Getting started – Customizing your landing page

Create customized landing page variations directly on your existing website with Wayby. This guide explains how to select and

Getting started – Adding in your very first landing page

Add your first landing page to a Wayby campaign and prepare it for customization and measurement. This guide covers

Getting started – How to create your first campaign in Wayby

Your first Wayby campaign starts with three decisions: which website it belongs to, how it should be named and

Why speed matters more than perfection in website optimization

Perfection sounds good, but real campaigns move too fast for slow workflows. This article explains why speed matters more

Why websites often fail to convert paid traffic

When paid traffic is not converting, the first assumption is often that the ad is weak, the offer was

Product update: Built from your feedback

Wayby’s latest product update introduces a new elements data model, improving flexibility, performance, and reliability for personalization and campaigns.