Blog Archives - Page 2 of 4

Wayby helps marketing teams continue the story after the click. See how the platform connects campaign targeting with personalized

We’ve just rolled out a fresh set of updates designed to make managing your campaigns and websites smoother than

A closer look at how Wayby helps teams launch faster, validate messaging earlier, and optimize website personalization in one

UTM campaign and UTM term serve different purposes in Wayby. This guide explains how to use each parameter, structure

Create an A/B test campaign in Wayby by duplicating an existing landing page variation and editing each version independently.

Excerpt A reliable baseline shows whether your customized landing pages actually improve performance. This guide explains how to add the

Once your campaign and landing page variations are ready, the final step is taking them live. This guide explains

Create customized landing page variations directly on your existing website with Wayby. This guide explains how to select and

Add your first landing page to a Wayby campaign and prepare it for customization and measurement. This guide covers

Your first Wayby campaign starts with three decisions: which website it belongs to, how it should be named and