We are a Finnish marketing technology company created by people who know what it takes to plan campaigns, define audiences, create ads and landing experiences, test ideas, follow performance and turn results into action. We saw how often that work became fragmented across separate tools, pages and workflows, and built Wayby to connect it.
Wayby is designed for the people planning, launching and improving marketing every day, so the work stays fast, clear and connected. From first impressions to performance, teams can create more relevant experiences, understand what works and use what they learn.
We are recognized as one of ARCTIC15 top 100 innovations shaping the future.
Wayby was born from a simple observation: marketing had become increasingly sophisticated, while the experience after the click often stayed the same. Companies spent significant resources driving traffic through campaigns, but visitors frequently landed on generic experiences that ignored the context that brought them there.
Marketing had become fragmented. Campaigns, landing experiences, customer journeys, testing, and insights often existed separately instead of working together. Wayby was built around the belief that marketing shouldn’t be optimized as disconnected parts, it should work as one connected journey. We believe marketing should create relevant experiences instead of generic ones, and that marketers should spend less time fighting fragmented systems and more time creating, testing, learning, and improving.
This thinking became the foundation of First Impression Personalization. Wayby helps marketers create connected customer journeys and more relevant experiences by connecting audiences, campaigns, landing page experiences, insights, and action into one connected workflow. Because the first impression is never just a detail.
We believe marketing works better when it’s connected. We reduce unnecessary complexity by connecting journeys, data, experiences, and execution so marketers can create, test, improve, and act faster and with more confidence.
We believe better marketing creates more relevant experiences for customers and better outcomes for businesses. Generic experiences create friction, relevant experiences create value.
We question accepted marketing practices, fragmented customer journeys, and generic experiences. We are not afraid to challenge the way things have always been done.
We believe marketing is designed with purpose. We value quality, creativity, and thoughtful execution because the first impression is never just a detail.
Dini is the bold visionary behind Wayby, with a background in software engineering and marketing. Calm, honest, and quietly ambitious, he’s a leader who listens closely, makes space for others, and lets the work speak for itself. Free time rarely means sitting still: if there isn’t a construction project underway, there’s football or floorball, hunting, or time with his family and dogs. If Wayby were a movie, he’d choose Forrest Gump: startup life is a little like a box of chocolates, you never quite know what you’re going to get.
Our Mr. Worldwide's career has taken him across the globe, from the game industry to a few successful exits. He’s happiest in the middle of the action, solving problems, spotting opportunities to improve, and turning ideas into tangible results. Decisive and relentlessly goal-oriented, Veikko keeps things moving, usually accompanied by a perfectly timed meme or a saying nobody saw coming. Always aiming higher, he runs on determination, gym, Chinese cuisine and an unhealthy dose of chili.
Tuukka has over 20 years of experience in sales and a natural talent for understanding customers, building relationships, and bringing people together. He’s part sales leader, part walking library, and part endless idea generator, always ready with a fresh perspective or a useful resource. Somehow both calm and capable of talking for an impressively long time, Tuukka is a salesperson through and through. He thrives in the fast-paced startup world, where no two days look the same. His Wayby soundtrack? Anything but Ordinary by Avril Lavigne, because ordinary was never really the plan.
Jesse is the one-person powerhouse at the heart of Wayby’s product development. He combines software development expertise with strong business understanding, always looking beyond what can be built to the value it should create. His work has played a key role in how much Wayby’s small team has been able to achieve, turning ambitious ideas into a product that delivers real value to a growing user base. Focused, practical and relentlessly value-driven, Jesse makes sure technology always serves a clear purpose.