Blog Archives

From Traditional Personalization to First Impression Personalization

Personalization can be more than popups, recommendations and personalized greetings. Discover how First Impression Personalization takes relevance beyond the

How Janne Orava uses Wayby to launch targeted campaigns faster without technical complexity

See how Janne Orava uses Wayby to launch targeted campaigns faster, create channel-specific campaign experiences, and reduce technical complexity

Meet the team – who is building Wayby: Veikko

From Kajaani to Shanghai, Seoul, San Francisco, and back to building Wayby, Veikko’s career has never followed a straight

Five Do’s and Don’ts of Wayby

Wayby delivers the most value when it becomes part of your continuous website optimization process. The goal is not

First Impression Personalization: Why marketing shouldn’t become generic after the click

Marketing often earns the click with targeted campaigns, then loses context on a generic page. This article explains what

Product update: Faster setup and more reliable personalization

This release makes website setup faster, campaign management clearer, and on-site personalization more reliable. The update includes automated page

Meet the team – who is building Wayby: Tuukka

Get to know Tuukka, the founder and Head of Sales at Wayby, and the experience, mindset, and motivation he

How Radalla Resort uses Wayby to make personalized marketing faster, easier, and more data driven

See how Radalla Resort uses Wayby to create more personalized marketing, test content faster, and make campaign decisions based

Wayby best practices: Active & passive campaigns

Active campaigns help you optimize high-priority pages and current marketing efforts, while passive campaigns collect insights over time. Used

What Wayby changes for conversion ROI

Wayby improves conversion ROI by personalizing post-click experiences, aligning landing pages with user intent, and reducing CPA through continuous