Platform education Archives

Custom landing pages: How to make your marketing more relevant with UTM tags One of the biggest reasons marketing

Active vs passive campaigns: A better way to optimize your website Most companies think website optimization is only about

A/B testing helps teams improve website performance by testing content variations, learning from real behavior, and optimizing continuously.

The click is just the beginning: Stop losing leads to generic websites If you are a marketer managing digital

Alongside A/B testing, one of the most important features in WayBy is the ability to use UTM tags to

A/B testing is one of the core functionalities of the Wayby SaaS service. It allows you to systematically test

One of the core capabilities of Wayby SaaS — and a critical principle in personalized marketing — is the

In this final onboarding step, we bring everything together. By now, you have: The last step is learning how

After creating your campaign (in example Summer Sale 2026) and adding your first landing page, it’s time to move

Now that you’ve created your first campaign the next step is to add a landing page.Landing pages are the