Launch fast. Jump to lightspeed when it works.

Turn more ad clicks into customers.
Build and optimize landing pages yourself, or let Wayby manage your post-click experience.

Self-service

Software included. You build and optimize.
For hands-on teams ready to build, test and grow.Your team runs the show. Create landing pages, launch personalizations and run A/B tests with Wayby

Falcon

For lean teams ready to launch and learn.

300

€/month
20% off with a yearly subscription
  • 1 website
  • Up to 10k visitors/mo
  • Up to 3 users
  • Landing page builder
  • Personalization tools
  • A/B testing tools
  • Guided onboarding
Signup!
Best value for marketing

Falcon +

For growing teams ready to test bigger ideas.

500

€/month
20% off with a yearly subscription
  • 2 websites
  • Up to 100k visitors/mo
  • Up to 10 users
  • Landing page builder
  • Personalization tools
  • A/B testing tools
  • Guided onboarding
Signup!

Falcon Pro

For high-traffic teams ready to scale what works.

750

€/month
20% off with a yearly subscription
  • 3 websites
  • Over 100k visitors/mo
  • Unlimited users
  • Landing page builder
  • Personalization tools
  • A/B testing tools
  • Guided onboarding
Talk to the Captain!

Managed by Wayby

Software + our work included. You handle ads and ad spend.
For ambitious teams that want to move faster with an expert crew.You run the ads. We build the landing pages, create personalizations and manage A/B testing—from idea to analysis.

Apollo

Your first growth experiments. Built by us.

450

€/month
20% off with a yearly subscription
  • 1 website
  • Up to 10k visitors/mo
  • We build your landing pages
  • We personalize your pages
  • We run your A/B tests
  • Monthly expert review
Launch!
For busy teams

Apollo +

Your next growth sprint. Powered by our team.

750

€/month
20% off with a yearly subscription
  • 2 websites
  • Up to 100k visitors/mo
  • We build your landing pages
  • We personalize your pages
  • We run your A/B tests
  • Monthly expert review
Launch!

Apollo Pro

Bigger ambitions. Your dedicated Wayby crew.

1250

€/month
20% off with a yearly subscription
  • 3 websites
  • Over 100k visitors/mo
  • We build your landing pages
  • We personalize your pages
  • We run your A/B tests
  • Monthly expert review
Talk to the Captain!

Add-ons

Get the most out of personalization

Personalization strategy workshop

Turn the full potential of personalization into action. In this strategy workshop, we align on the principles, explore high-impact use-cases, and define actionable personalization opportunities tailored to your business.

900

€

Features

Basic featuresFalcon/ApolloFalcon/Apollo +Falcon/Apollo Pro
Websites1 website1 websiteMultiple websites
Users310unlimited
Active campaigns✓✓✓
Landing pages per campaign✓✓✓
Personalizations / A/B tests per page✓✓✓
Assisted content creation100 credits /month200 credits /month1000 credits /month
Campaign scheduling✓✓✓
Analytics✓✓✓
AI assistant✓✓✓
SupportFalconApolloStarship
Kickoff✓✓✓
Integration support✓✓✓
White-glove onboarding✓✓✓
CSMFirst month supportMonthly supportFull support