How Janne Orava uses Wayby to launch targeted campaigns faster without technical complexity

Janne Orava uses Wayby to create targeted marketing campaigns quickly, independently, and without the technical complexity traditionally associated with campaign-specific website changes. As a company focused on improving the sauna experience through innovative sauna products, Janne needs practical marketing tools that are easy to use and do not require extensive technical resources.

Before Wayby, creating dedicated campaign experiences often meant modifying website content or building separate landing pages, making many campaign ideas difficult to execute. Today, Janne can launch campaign-specific experiences in minutes, create dedicated links for different channels, and track performance more effectively.

About Saunaorava

As a growing business with a small team, Janne values tools that are practical, efficient, and easy to adopt. Marketing needs to be effective without creating additional complexity, which makes simplicity and speed important requirements when evaluating new software.

Before Wayby

Before implementing Wayby, Janne faced a challenge familiar to many small businesses. The company wanted to create targeted campaigns and tailored marketing experiences, but there was no practical way to do so without modifying the main website. Whenever Janne wanted to create campaign-specific content, texts and visuals on the website had to be updated manually. This made short-term campaigns difficult to justify and limited the company’s ability to experiment with new ideas. While creating separate landing pages was technically possible, doing so required additional work, management, and coordination. As a result, many campaign opportunities were either delayed or never executed at all.

The challenge was not a lack of marketing ideas. Janne regularly identified opportunities for seasonal campaigns, audience-specific messaging, and channel-specific promotions. The challenge was finding a practical and efficient way to bring those ideas to life. Wayby solved this problem by making campaign creation significantly faster and easier.

Using Wayby in practice

Today, Janne primarily uses Wayby for campaign-focused marketing activities. The company’s first use case was a Mother’s Day campaign. Using Wayby, they created dedicated campaign content, visuals, and messaging specifically tailored to the occasion while keeping the main website unchanged.

Results and business impact

The most significant impact has been the ability to execute campaigns quickly and independently. A strong example is the Mother’s Day campaign. Rather than modifying existing website content, they were able to launch a dedicated campaign experience with customized visuals and messaging designed specifically for the campaign. The process was significantly faster than traditional website updates and required far less technical effort.

Beyond individual campaigns, Wayby has changed how Janne approaches marketing opportunities. Because campaign creation is now simple and accessible, new ideas are more likely to be implemented instead of remaining on a to-do list.

Ease of use and onboarding

Ease of use has been one of the most important factors behind Janne’s positive experience with Wayby.

The onboarding process was straightforward, and the platform was easy to learn. Even after returning to the platform days later, Janne found it easy to navigate and continue working without needing additional guidance. This simplicity matters because usability directly affects adoption. If a tool is difficult to use, it often becomes something that sits unused regardless of its capabilities.

For Janne the opposite has been true. Because Wayby is quick and easy to use, new campaign ideas continue to emerge naturally. Shortly after launching their first campaign, they had already identified additional use cases that could be implemented through the platform. The ease of use does not simply make work faster. It encourages more experimentation, more creativity, and more marketing activity overall.

Conclusion

Janne sees Wayby as a practical solution for creating targeted campaigns without technical complexity. Before Wayby, campaign-specific marketing often required too much effort to execute consistently. Creating dedicated campaign experiences typically meant modifying website content or building separate landing pages, making experimentation difficult and time-consuming. Wayby removed those barriers.

Today, Janne can create targeted campaigns quickly, generate dedicated links for different channels, track performance more effectively, and launch new ideas without relying on technical resources. The biggest value comes from the combination of simplicity, speed, and usability. By removing friction from campaign creation, Wayby allows them to focus on what matters most: reaching customers with relevant messaging and turning marketing ideas into action.