FREE LIVE WEBINAR

4 June 2026, 10 AM EEST
Online

The First Impression Personalization

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How marketers can personalize before customer data even exists

Algorithms are changing, customer expectations are rising, and AI is reshaping marketing. Join this live webinar 4th of June 10am Helsinki time zone to learn why First Impression Personalization is becoming essential for modern websites and advertising.

If you cannot attend, don’t worry the webinar will be recorded and sent to the participants afterwards.

 

Name

Join the webinar to learn

The first visit is often the most important moment in the customer journey. Yet most websites still show every visitor the exact same experience.
In this webinar, you’ll learn how to personalize the first interaction using:

Personalization solves the customer journey?

Why the post-click experience matters more than traffic

How First Impression Personalization boosts conversions

How AI is changing advertising

How to respond to the latest marketing algorithms

About the hosts

Dini Mäntylä

CEO, Wayby

Founder and CEO of Wayby, Dini created the concept of First Impression Personalization based on his agency background and hands-on experience in digital marketing. His work focuses on helping SMEs connect the marketing workflow from ICP to insight and conversion.

Anne Laitinen

Head of Growth, Privaon Oy

Anne Laitinen is a market entry and go-to-market expert, marketing strategist and author of the Market Entry Playbook. She helps companies understand new markets, sharpen their positioning and build marketing that converts across borders. In this webinar, Anne shares her perspective on how AI, personalization and changing platform algorithms are reshaping modern marketing and customer journeys.